Boston Celtics logo (Photo by Jim Rogash/Getty Images)
Logo redesigning is not something the fans appreciate. They like to preserve the sentimental value of their favorite team’s logo, representing their history. However, what graphic designer Emily Morgan does is nothing short of art. Emily made herself a prominent face on social media with her various logo redesigns, and now she has added the Boston Celtics to that list.
The leprechaun in the logo is something the Celtics fans take very seriously; ask Kyrie Irving, who did something unthinkable during his time with the Nets. Emily kept the leprechaun in her new logo as well but added a more animated touch to it in this era. The initials of the team name have been combined into a crest resembling soccer and baseball teams, with the leprechaun in the middle. Here’s the final look:
Shortly after the new Celtics’ logo was posted, social media took notice and showered their appreciation for Emily’s work. Of course, not everyone likes it, but the admirers outshined the naysayers. Here are some of the comments from the thread from X (formerly known as Twitter):
An impressed fan wrote, “I don’t always love the logo redesigns because I’m cranky and hate change. But this is my favorite one. Really nice work on this.”
Someone wrote, “You are elite.”
Another added, “i actually dig this a lot.”
“This is so fire,” wrote a fan.
Among the praises, a disgruntled fan commented, “No. Others you have done are great. Don’t f*ck with this classic.”
The last person probably would’ve thrown a fit in the 1900s when the Boston side underwent multiple logo redesigns before finally sticking to the current one.
How Did Boston Celtics Logo Evolve Throughout the Years?
The Boston Celtics were established in 1946, and the logo used in its early days is nothing like the one we see today. Back then, a white shamrock leaf was placed inside a circle with Celtics written above it. The leprechaun was introduced in 1950, and since then, it has remained with the logo. A jumping leprechaun was introduced in the logo with a shamrock leaf-printed jacket and a crown with NBA lettering engraved on it.
The jumping leprechaun became a standing one like the one we see now in 1968 with a red basketball behind it. In 1974, another change happened as the basketball was removed in favor of a green circle around the leprechaun with Boston Celtics written on it.
The logo was left untouched for over 20 years till 1996, when the final redesign occurred. The leprechaun now clads a black pant with matching boots, and a moss-green jacket was pulled over. The green shade went darker, symbolizing stability alongside the white and green colors, representing growth and progress.
The current logo is one of the most recognizable sporting logos in the world, and fans hope that it sees the franchise’s 18th Larry O’Brien trophy win before any possible remodeling.
