Photo credit: NHL

The Los Angeles Kings organization has officially revealed their new logo that will be used during the 2024-25 season.

The Los Angeles Kings made a big move yesterday by trading Pierre-Luc Dubois to the Washington Capitals in return for goaltender Darcy Kuemper.

Less than 24 hours later, they just announced another major change.

Los Angeles Kings reveal rebranding for 2024-25 NHL season

The Kings put up a new page on their website, in which they reveal a new logo, as well as what inspired its creation:

“Our new identity reflects elements from all eras of Kings hockey.
The primary logo contains several core elements from our 90’s era as well as the original crown from 1967.””The crown is inspired by the original crown worn on our jerseys in 1967, translated into our black, silver, and white color scheme.”

“The wordmarks were hand-drawn in a new custom font and feature modernized, signature speedlines.”

“The primary and tertiary wordmarks feature a «kick k» descender, originating from the 1967 wordmark.”

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For the past three years, the Los Angeles Kings were eliminated from the Stanley Cup Playoffs in the first round by the Edmonton Oilers.

They hope that severall moves off the ice, and the new logo will motivate players to perform at another level.

Do you like the Los Angeles’ King new logo?