And now, John Wick has become a monument in the action film genre, and is also an indispensable part of world popular culture.

John Wick can be considered one of the biggest action franchises in world cinema today. Revolving around the life of a professional assassin of the same name, this series has left many deep impressions in the hearts of the audience, while also bringing Keanu Reeves’ reputation to a new level.

However, you may not know, initially the production team planned to name this series Scorn, which has nothing to do with our assassin. However, Keanu himself could not remember this name, and continuously promoted his project as John Wick – the character he played.

In any marketing campaign, or even in conversations with friends, the actor only remembers John Wick, absolutely never mentioning the phrase Scorn, even though it is shorter and easier to remember. much.

The producer named the movie Scorn but Keanu Reeves didn’t like that.

Recently, screenwriter Derek Kolstad officially spoke up to share about the rare “incident” that created this John Wick franchise loved by millions of people. He said: “ The only reason we decided to call the movie John Wick is because Keanu often forgets about Scorn.

But you know how big this guy’s influence is. Our marketing team was very surprised that Keanu had such a “goldfish brain” and often joked with each other that his accidental PR campaign for the phrase “John Wick” was worth about 4 – 5 million USD Already.

Well, let’s just call the series John Wick and be done with it. And now that I think about it, it’s hard to imagine what it would have been like if we had remained loyal to Scorn .”

To be fair, Scorn is not really a bad phrase for an action movie, and could even be used for part 4 of John Wick. However, its influence will probably not be large and will not be particularly outstanding in today’s diverse film market.

On the contrary, the name John Wick brings many more benefits: It certainly does not “contend” with other series and you can immediately recognize the main character’s name.

Not to mention each part of the film, although related to each other, also brings other stories revolving around Baba Yaga after having to reluctantly return to the world. The name Scorn can hardly convey the meaning of each individual part.

It doesn’t matter whether Keanu intentionally or unintentionally forgot the name Scorn, but it’s clear that John Wick is a much better and more meaningful title.

Now, John Wick has become an irreplaceable monument in the action film genre, and is also an important part of world popular culture. Screenwriter Derek Kolstad believes that brand value is an extremely important factor, especially when the film industry resumes operations after the Covid-19 epidemic has passed.

He said: ” I understand that people are skeptical about what movies will be released in the post-pandemic era, whether the quality will be okay when the production stage faces so many difficulties like today. Important brands are under more scrutiny, and that’s why we have to be even more careful with our work .”

Currently, John Wick 4 has not yet been able to start filming, partly due to Covid-19, partly because Keanu Reeves is very busy with The Matrix 4. This movie has been filming for more than 2 months but forced to postpone due to complicated developments of the pandemic.

According to initial expectations, both John Wick and The Matrix will simultaneously premiere on May 21, 2021, and fans have begun to consider this to be Keanu Reeves day. However, with the current situation, the publisher of John Wick has decided to postpone the release date to May 27, 2022, and it is likely that The Matrix will air a few months earlier.