THIS Morning fans have raged at the show over a “patronising” money-saving segment.

On today’s episode, Alice Beer appeared on the show to inform viewers of small and simple ways to save £1500 within the space of a year.

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Alice Beer appeared on the show to tell viewers ways to spend moneyCredit: Not known, clear with picture desk

The show was blasted for being inaccurate and patronisingCredit: Not known, clear with picture desk
However, viewers began to switch off when she instructed them to simply shop at cheaper stores like Lidl, cut back on names like Coca-Cola in exchange for less expensive brands, and to stop drinking store-bought coffee.

She told viewers to put a penny more in a jar every day (so 1p on day one, 2p on day two etc.) in order to build up a savings fund of £36 a month or £667.95 a year.

The TV host also gave advice including cutting back on a store-bought coffee once a week (saving £182 in a year), and trading coffee pods for your home machine to a store-brand like Lidl, which will reduce the daily spend to 20p a day from 30p a day.

However, she drew the line at Rylan’s suggestion at using reusable coffee pods, saying ‘life was too short’.

On the suggestion that you should stop using household name brands like Pringles for their Lidl alternative – and swiping that she doesn’t eat them anymore because they’re 12 calories a crisp – Rylan jokily commented: “No Pringles, no coffee… where do you have fun?!”

She also claimed that doing this would save families £364 a year –prompting Josie to ask “How many Pringles are you eating?!”

Viewers later noted this would only be the case if someone ate a tube of the snack every day, instead of going through one once a week.

Despite crackdowns from streaming services, Alice told Rylan and Josie that sharing Netflix and Amazon Prime accounts as a ‘household account’ would also save you upwards of £47 a month.

Finally, she instructed viewers to do one less washing machine cycle a week, and to cut back on their use of hair products in order to save extra pennies and make things last longer.

Viewers flocked to X (formerly Twitter) to slam the segment, calling the information repeated from other experts like Martin Lewis, and patronising.

They also noted that some of her calculations were off, claiming that

“I am finding this segment very patronising and I don’t know why,” wrote one.

Another added: “I don’t eat Pringles, I don’t drink Coffee, well maybe once a year, I need those extra pennies that are in my account, I don’t use a tumble dryer. Looks like I won’t be saving much from the #thismorning segment.”

“Stop paying your TV licence. You’ll save £159,” noted a third, while a fourth said: “Something about having millionaires sit and listen to us being told to not use so much shampoo and share a monthly amazon subscription to save money. Yeah okay.”

“So I can save £1,500 by purchasing items from cheaper supermarkets….wow I never knew this,” wrote a sarcastic fourth.

“So wait, hang on – she says in one breath people are getting to then end of a week unable to buy food, and in the next her advice is to put incrementally bigger amounts of money (that you don’t have) into a piggy bank?!” added a confused fifth.

While a sixth wrote: “Put a penny in a jar. Savings tips by Charles Dickens.”

How to save money on your supermarket shop

THERE are plenty of ways to save on your grocery shop.

You can look out for yellow or red stickers on products, which show when they’ve been reduced.

If the food is fresh, you’ll have to eat it quickly or freeze it for another time.

Making a list should also save you money, as you’ll be less likely to make any rash purchases when you get to the supermarket.

Going own brand can be one easy way to save hundreds of pounds a year on your food bills too.

This means ditching “finest” or “luxury” products and instead going for “own” or value” type of lines.

Plenty of supermarkets run wonky veg and fruit schemes where you can get cheap prices if they’re misshapen or imperfect.

For example, Lidl runs its Waste Not scheme, offering boxes of 5kg of fruit and vegetables for just £1.50.

If you’re on a low income and a parent, you may be able to get up to £442 a year in Healthy Start vouchers to use at the supermarket too.

Plus, many councils offer supermarket vouchers as part of the Household Support Fund.

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Alice suggested trading named brands like Coca-Cola and Pringles for store brandsCredit: Not known, clear with picture desk

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The star suggested stores like Lidl and Aldi will help you save moneyCredit: Getty