THIS Morning is facing fresh doubts over its future after viewing figures almost halved in two months.
Just over a million saw new hosts Cat Deeley and Ben Shephard’s first day in mid-March.
4
This Morning has suffered a slump in ratings since hiring new hosts Cat Deeley and Ben Shephard in mid-MarchCredit: Rex
4
Former hosts Phillip Schofield and Holly Willoughby left the long-running ITV show last yearCredit: Rex
By the same point in May the peak fell to 589,000 – with an average of 486,000 tuning in to the ITV show.
Meanwhile, BBC1 rival Morning Live had solid figures between one million to 1.4million.
It is the latest blow to This Morning after the loss of hosts Holly Willoughby and Phillip Schofield.
A TV insider said: “Nobody at This Morning thought viewing figures would dip beneath the landmark low of half a million.
“The arrival of Ben and Cat was supposed to spark a resurgence and hopefully keep the ratings above the million mark.
“But within a couple of weeks it became apparent they hadn’t done the trick while their nemesis Morning Live stayed strong.
“Now there is a massive question mark lingering over the future of the show as it’s difficult to justify the huge costs of making a live, daily show, especially at a time when ad revenues for linear TV are so low.”
Last year This Morning faced chaos after it emerged Phillip had an affair with a young runner on the show.
However peak viewing figures were still between 682,000 and 996,000.
He then quit and Holly later followed, after an alleged plot to kidnap and murder her.
An ITV spokeswoman said: “This Morning continues to reach over four million viewers a week and remains one of the most streamed programmes on ITVX in 2024.
“The award-winning show has never had a better connection with viewers; with 11 million followers across This Morning social media platforms and almost 130 million video views of This Morning content each month, reaching an average of 62million unique social media accounts every month.”
4
Dermot O’Leary and Alison Hammond also host This Morning, pictured in May 2024Credit: Rex
4
How This Morning viewing figures compare to March 2024
News
Sinitta SH0CKS Loose Women panel with X-R@T3D comment about new BOYFRIEND
Sinitta stunned the Loose Women panel today when she opened up about her new relationship. The Toy Boy star, 60, who used to date media mogul Simon Cowell, has been single for 10 years, but is now delighted with her new man, who…
FATHER CAUSES FURY Tommy Fury’s dad John made CRUEL comment about Molly-Mae and DEFENDED his son during the couple’s SH0CK SPLIT
TOMMY Fury’s dad John once made a cruel comment about Molly-Mae “not being a wife” – appearing to predict the couple would split YEARS before they broke up. The influencer, 25, ended her five-year relationship after being sent an upsetting video of…
MAE DAY Molly-Mae accused of ‘FAKING HOLIDAY’ with Tommy Fury before SPLIT as fans spot TWO HUGE CLUES
MOLLY-MAE’s fans shared a wild theory she faked a holiday with Tommy Fury before their split. The former Love Island stars, both 25, split last week after five years together. Your info will be used in accordance with our Privacy Policy…
MOVING ON Molly-Mae Hague’s ‘ULTIMATE REVENGE’ on Tommy Fury with new MONEY-SPINNING move in America
Determined Molly Mae Hague is poised to deliver the ultimate knockout blow to dumped Tommy Fury by conquering America. Boxer Tommy, 25, was embarrassingly denied entry to the States last year for a fight after American authorities refused an entry visa after background…
Katie Price’s children ‘ANGRY’ as mum becomes a ‘LAUGHING STOCK’ over new surgery
Katie Price’s children have urged her to stop after she underwent her latest £10,000 facelift. The former glamour model is no stranger to plastic surgery but it’s reported her children want to put a stop to her mum’s desire to…
EXCLUSIVE: Molly-Mae HUMILIATED Tommy Fury, then played the VICTIM, Trust me, there’s more to this SPLIT than meets the eye…
After Molly-Mae Hague’s shock Instagram announcement that her five-year relationship with Tommy Fury was over amid rumours of his infidelity, her eight million fans were so distraught that some said they were ‘actually sobbing’ over the death of the fairytale….
End of content
No more pages to load