HomeNEWSMeghan Markle’s podcast rebrand is ‘recipe for failure’ as expert spots key changes needed

Meghan Markle’s podcast rebrand is ‘recipe for failure’ as expert spots key changes needed

EXCLUSIVE: Meghan Markle’s new podcast team has to “bring something fresh to the table” to see success, a celebrity PR specialist has warned.
Meghan Markle holding a microphone

Meghan Markle’s new podcast is a “recipe for failure” unless her new team makes key changes to its existing format, a celebrity PR specialist has warned.

The Duchess of Sussex secured a partnership with Lemonada Media after Spotify’s exclusive deal with Prince Harry and Meghan’s Archewell Productions ended mid-2023 after just one 12-episode series.

Under the new deal, Lemonada will distribute the first season of Markle’s Archetypes series for all audio platforms and then develop a new, currently untitled, original podcast series hosted by the Duchess.

Speaking on behalf of Betfred, celebrity PR specialist Kayley Cornelius exclusively told Express.co.uk: “For Meghan Markle’s new podcast to see more success than Archetypes, she and her team are going to have to bring something seriously fresh to the table.”

She explained that Archetypes, which welcomed guests such as singer Mariah Carey, TV host Trevor Noah, and actor Deepika Padukone, “lacked a solid marketing strategy” to keep listeners engaged on a weekly basis.

Kayley added: “The success of Meghan’s new podcast will depend on a variety of factors such as the marketing, guests, and topics discussed.”

One key change that Meghan Markle’s podcast team should consider is diversifying the topics discussed on the show. While having celebrity guests is exciting, incorporating a mix of personal stories, expert interviews, and trending issues can help attract a wider audience.

Additionally, the team could explore different formats such as panel discussions, live events, or even interactive segments to keep listeners engaged and coming back for more.

Furthermore, promoting the podcast through social media collaborations, influencer partnerships, and targeted ads can help expand its reach and attract new listeners who may not be familiar with Meghan Markle or her previous work.

One strategy that Meghan Markle’s podcast team could implement to enhance the success of the new podcast is to focus on creating compelling and thought-provoking content. This could involve delving into more controversial or taboo topics that spark conversation and controversy, drawing in a larger audience and generating more buzz around the podcast.

Moreover, the team could consider incorporating listener feedback and participation into the podcast by encouraging audience engagement through Q&A sessions, polls, or listener-submitted stories. This would not only make the podcast more interactive and engaging but also foster a sense of community among listeners.

Another key aspect that the team should prioritize is consistency in terms of scheduling and content quality. By releasing episodes on a regular basis and ensuring that each episode is well-researched, professionally produced, and thoughtfully curated, the podcast can build a loyal following and establish itself as a reliable source of entertainment and information.

In conclusion, for Meghan Markle’s podcast rebrand to be successful, her team must focus on innovation, audience engagement, content quality, and consistency. By making the necessary changes and improvements, the podcast has the potential to thrive and attract a wider audience base.