“The ongoing repercussions of the feud between Drake and Kendrick Lamar persist, with Drake increasingly finding himself on the receiving end of unfavorable outcomes.

The latest chapter in this saga unfolds through the OVO Store challenge, where fervent supporters of Kendrick Lamar take to playing his scathing diss track “Not Like Us” within the confines of Drake’s own merchandise outlets.

As the challenge gains momentum, one can’t help but wonder if Drake, amidst his vast wealth, finds himself grappling not only with financial implications but also with the emotional toll of this latest blow to his reputation and standing within the industry.”