The video starts by discussing how the deaths of rappers are not incidental but part of a larger scheme where someone benefits financially. When a rapper is killed, it’s not just a tragic loss but a financial gain for someone who no longer needs to deal with the artist or their entourage. The video introduces the idea of powerful music executives, specifically Lucian Grainge of Universal Music Group, profiting from these deaths.
Drake is then highlighted as an artist under the powerful influence of Lucian Grainge, who has been referred to as Drake’s “rich baby daddy” by Kanye West. This term suggests that Grainge, with his control over the music industry, provides Drake with significant advantages, including controlling the digital service providers and spins that determine an artist’s success. The discussion shifts to how the real winners in the music industry are not the rappers but the executives behind them, such as Grainge, who benefit from the artists’ successes and controversies.
The video then touches on a 2021 deal Drake reportedly made with Universal Music Group worth between $400 and $500 million, which included not just financial gains but possibly equity in other artists’ catalogs under the same corporate umbrella. Rumors suggest Drake might have been trying to acquire Kendrick Lamar’s rights, which could explain some of the tension between them.
Kendrick Lamar is said to have taken a significant jab at Drake with a diss track, accusing Drake and his associates of serious misconduct. This diss track and the ensuing feud have been a significant part of the ongoing drama. Kendrick’s diss references allegations of sexual misconduct and trafficking, which are serious accusations that add fuel to their rivalry.
Kanye West, in an interview, further stirred the pot by calling Lucian Grainge Drake’s “rich baby daddy” and suggesting that Grainge manipulates the industry behind the scenes. Kanye’s comments imply that Grainge has a significant influence over Drake and other artists, highlighting the power dynamics in the music industry.
Kat Williams, a comedian, adds another layer by suggesting that when rappers are killed, someone at the top benefits financially, hinting at a darker side of the music industry. This ties into historical suspicions, such as
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