NBA Point Guard Jrue Holiday was one of the instrumental figures who helped the Milwaukee Bucks win the championship in 2021. Three years later, he is well on his way to repeating the same action, but with the Boston Celtics. Having been a part of professional basketball for over 15 years, the player has gained an abundance of experience.

Receiving several accolades to his name, Jrue Holiday has established quite a few records throughout his career. At the same time, he has been paid handsomely by the league and has collaborated with several brands to take his net worth to another level. Bearing this in mind, let’s dive in and look at what the Celtics star is worth.

What is Jrue Holiday’s net worth?

Contract Details

According to reports, Jrue Holiday’s net worth is estimated to stand at around $30 million. After getting drafted by the Philadelphia 76ers in 2009, the player was given a contract that would allow him to play for the team for four years in exchange for $7.557 million. By the time 2012 came around, Holiday had earned enough recognition to receive a contract extension worth $41 million for four years. However, after getting traded, the New Orleans Pelicans took the responsibility of handing out the remainder of the payment when the time came. In 2017, the franchise kept the player with themselves by offering him a 5-year extension worth $126 million.

As he won a championship for them, the Milwaukee Bucks increased his pay to $134.997 million, but for four years. Despite facing problems of going above the ‘Second Apron’ limit, the Boston Celtics were willing to offer Jrue Holiday a four-year contract that would yield him $135 million. While it was only a bit more than what he earned with the Bucks, it reportedly allowed him to become the 23rd highest-paid NBA player of the 2023–24 season.

Furthermore, since Jaylen Brown won’t receive the bulk of his $304 million extension until the next few years, Holiday is also the highest-paid Celtics player of the current season. With his new contract with the Celtics, Jrue Holiday has joined the ranks of players like LeBron James, Stephen Curry, and Al Horford, who have signed fully guaranteed deals worth over $100 million while being 33 or older.

Partnerships and Endorsements

Since 2016, Jrue Holiday has been publicly associated with Nike. While he does not have a shoe line exclusively to his own name, the player has been seen sporting many products of the multibillion-dollar brand on the basketball court, including the Air Zoom G.T. Cut.

Furthermore, the 2021 NBA champion has been associated with the vitamin and supplement brand Thorne for quite some time now. In 2020, during the aftermath of the George Floyd protests, Holiday took his partnership with Thorne a bit ahead by wearing the brand’s “Say Their Names” masks in public appearances. All the proceeds earned from the sale of said masks went to enriching African-American-owned businesses. Holiday is also allied with brands like Amp Human, Just Egg, Popeyes, etc.

Investments

In April, Jrue Holiday invested in the mental healthcare company ‘Grow Therapy.’ According to MedCity News, he and his wife Lauren joined other celebrities like actresses Anna Kendrick and Lily Collins, along with NFL Stars Dak Prescott and Joe Burrow, to raise over $88 Million in funding for the company. Besides that, the NBA player also has a stake in the company ‘Homebase.’

Jrue Holiday’s extension deal helped the Boston Celtics save millions

Before taking Jrue Holiday onto their roster, the Boston Celtics were in a precarious position. According to Forbes, after taking in Holiday under his previous contract with the Bucks, the franchise was set to have over $192 million committed in salaries for the 2023–24 season. This put them way over the ‘Second Apron’ limit. A recent initiative that was passed as part of the league’s Collective Bargaining Agreement (CBA), the ‘Second Apron’ concept, imposed severe penalties on those teams that would spend more than $189.5 million in salaries. The Celtics could have only acquired players who would come in under minimum-level deals. Thankfully, Jrue Holiday prevented the same from happening.

With only one more year remaining in Holiday’s 4-year contract with the Bucks, the Celtics reportedly proposed to take in the player at the remaining $37.3 million in exchange for a player option for next year. However, renowned ESPN reporter Adrian Wojnarowski would later break the news that the two-time NBA All-Star had declined the player option and instead chose to sign on to a $135 million contract that would keep him in Boston for four years. As a result, the franchise was able to reduce Holiday’s base salary from $37.3 to $30 million for the 2023–24 season. This action saved millions and prevented them from receiving the dreaded penalties.

When questioned why he decided to go for an extension instead of a player option, Jrue Holiday stated that the Boston Celtics felt like the place that he could call home for the long term. “Once I got here, or even once I knew I was getting traded here, this was a part of what I wanted, what I envisioned,” said the player, adding, “Being in a great organization, being here for a lengthy amount of time, and being able to play alongside guys like (Jayson Tatum) and (Jaylen Brown) and really trying to get more banners.”

Now, Jrue Holiday’s confidence in the franchise is paying off, with his team just three wins away from securing the championship ring to their name. What’s your take on his NBA trajectory? Share your thoughts in the comments.