Jake Paul has taken a break from preparing for his rescheduled fight with Mike Tyson to announce that he has released a new deodorant as he looks to expand his business empire.

Jake Paul has announced a new business venture 

Jake Paul has launched a new deodorant line, expanding his entrepreneurial ventures as he gears up for a rescheduled bout with boxing titan Mike Tyson. Originally set to face the heavyweight icon in Texas next month, Paul’s plans were derailed by Tyson’s health issues, pushing the fight to November 15.

Amidst training, Paul paused to unveil his latest product, following his foray into the gambling sector with Betr in 2022. Taking to social media, Paul expressed his excitement and said: “You know that feeling when you’re really nervous and excited all at once to announce something you’re proud of?

“That’s me right now. I really am nervous because I truly have poured my heart and soul for the past two years into creating this mission to change mens care products forever.”

He continued, detailing his motivation: “Two years ago I went to the store to buy deodorant I realised there wasn’t a good modern day solution made without unhealthy stuff. I wanted something without parabens, artificial dyes, hormone disrupters, harsh sulphates, and less silicone… but also something that really worked. There weren’t any options, so I decided to create the solution myself. Enter W.”

Paul described his brand as one for the bold and victorious: “It’s a brand built for those who dare to be different, for winners, for those who turn their L’s into W’s on a daily basis. This isn’t just a company, it’s a lifestyle. Wether you’re fighting fires, the valedictorian, or the high school star athlete. Those are all W’s. Oh and we added vitamins into W to help fuel your everyday victories.

“Turns out most young men are vitamin d and magnesium deficient. Two super important vitamins. So now your skin (humans largest organ) absorbs your vitamins on a daily basis making you better with each use. This process wasn’t easy at all but I think we have made something that you will all love Available now at your local Walmart. GO GET W!!”.

In addition, the YouTuber stated: “Sweating has been a longtime insecurity of mine. If you know me, you know I’m a clean freak. I always want to smell fresh, but training in Puerto Rico’s humid climate makes it a real challenge.

“I needed a product that could keep up with my lifestyle – one that smells amazing but isn’t full of junk ingredients, and honestly, one that wasn’t from 2006. That’s why I started W… to create products for guys that will boost their confidence and smell amazing, but also don’t cost $20 for a stick of deodorant.”