Ice Cube, the driving force behind BIG3 basketball, has secured a monumental deal worth $10 million with DCB Sports, marking the league’s first team ownership transition. This milestone accompanies BIG3’s shift to a localized home markets model, with DCB Sports acquiring ownership of the Los Angeles-based team, a move reflecting Cube’s hometown roots. Although teams currently lack geographical affiliations, this dynamic will transform come the 2025 season.

In a statement captured by HipHopDX, Ice Cube expressed elation over the development: “This is a historic day for the BIG3… entrusting a portion of our league to Gary [LaDrido, managing partner of DCB Sports] and his experienced consortium of sports investors is pivotal as we gear up for our most significant season yet.” Cube highlighted the league’s star-studded roster, expansive global fanbase, and its status as a summer sports mainstay on CBS. The localization strategy aims to foster community engagement while forthcoming ownership groups, each equipped with unique sports acumen and business acuity, herald exponential growth for BIG3.

Ice Cube’s strategic maneuvers extend beyond team sales. Recent efforts include a substantial contract offer to NCAA Wоme𝚗’s Basketball standout Caitlin Clark to join the league, met with her decision to pursue opportunities in the WNBA. Cube’s frustration surfaced as he accused Clark’s agents of collusion with the “NBA mob,” insinuating preferential treatment towards the WNBA. Clark responded to the BIG3 offer amid her NCAA tournament commitments, emphasizing her singular focus on basketball.

As Ice Cube continues to navigate the evolving landscape of BIG3 basketball, stay tuned for updates on HotNewHipHop.