Hollywood’s golden couple, Ryan Reynolds and Blake Lively, have not only captivated audiences on screen but also demonstrated exceptional business acumen off screen. Their combined ventures have nearly doubled their wealth, bringing their net worth to an impressive $690 million. Let’s delve into how this dynamic duo built their fortune.

Ryan Reynolds and Blake Lively have become experts at leveraging their fame into profitable business ventures. Their entrepreneurial pursuits span a wide range of industries, including entertainment, beverages, telecommunications, and more. Their strategic investments and endorsements have significantly contributed to their financial success.

Ryan Reynolds is one of Hollywood’s most bankable stars. In 2020 alone, he earned a staggering $106 million, with approximately $30 million per movie. His savvy deal-making was evident in the 2016 film “Deadpool,” where he negotiated a share of the box office profits. Although his initial paycheck was $2.8 million, his share of the profits skyrocketed his earnings to $56 million.

Beyond acting, Reynolds has a knack for making smart investments. One of his most notable ventures is Mint Mobile. He purchased a quarter share of the telecommunications company, which was later sold to T-Mobile for up to $2 billion, netting Reynolds around $450 million. Reynolds will continue to play a creative role with the company following the takeover.

Another major success for Reynolds is his stake in Aviation Gin. With a 20-25% share, he heavily promoted the brand, which sold to Diageo for $845 million in 2020. His marketing genius and social media presence helped elevate the brand’s profile and value.

Reynolds co-founded Maximum Effort Productions and Maximum Effort Marketing, creating viral marketing campaigns and content. Notably, their jokey viral post about a character’s Peloton heart attack in “Sex and the City” showcased their unique approach to blending humor with marketing.

Blake Lively’s role as Serena van der Woodsen in “Gossip Girl” earned her $93,000 per episode, totaling over $11 million for the series. Her acting prowess and popularity opened doors to lucrative endorsements and partnerships.

Lively has been the face of several high-profile brands. In 2014, she secured a multimillion-dollar deal with L’Oreal, and in 2012, she earned over $5.6 million from a deal with Gucci. In 2011, she became the face of Chanel’s Mademoiselle handbag line, further cementing her status as a fashion icon.

Blake Lively has also ventured into business. She launched Betty Buzz, a line of non-alcoholic mixer drinks named after her grandmother. As a teetotaler, this venture aligns with her lifestyle, and she actively promotes it to her 39 million Instagram followers. Although her previous venture, the digital magazine and handmade items site Preserve, was short-lived, it demonstrated her willingness to explore new business opportunities.

The couple shares a luxurious seven-bedroom mansion in Bedford, New York, valued at $7.5 million. Their real estate portfolio includes various properties, reflecting their investment in long-term assets. Their neighbors include celebrities like Matt Damon, Michael Douglas, and Catherine Zeta-Jones.

Ryan Reynolds and fellow actor Rob McElhenney purchased Wrexham AFC, a Welsh football club, for $3.7 million. Despite initial losses, the club’s performance has improved, and their journey has been documented in a popular Disney Plus TV series. The show captures the drama and excitement of their quest to elevate Wrexham to the English Football League and potentially the Premier League.

Reynolds’ diverse business interests extend to the sports streaming platform Fubo and the dating site conglomerate Match Group Inc., which owns Tinder, OkCupid, Hinge, and PlentyOfFish. His collaborations with brands like Armani, Hugo Boss, Nissan, and Hyundai further showcase his versatile business portfolio.

Ryan Reynolds and Blake Lively’s combined net worth of $690 million is a testament to their multifaceted talents and business savvy. From Hollywood hits and savvy investments to strategic endorsements and entrepreneurial ventures, they have built a financial empire. Their story is a remarkable example of how celebrities can leverage their fame to achieve extraordinary financial success.