Blake Lively is leaning on her husband, Ryan Reynolds, to breathe new life into her acting career. As the release date for her upcoming movie, “It Ends With Us,” approaches, sources reveal that Lively is tapping into Reynolds’ marketing genius to ensure its success.

Blake Lively’s new film, “It Ends With Us,” is set to hit theaters on August 9, 2024. The movie, based on Colleen Hoover’s bestselling romance novel, has generated significant buzz. However, with high expectations come high stakes. Lively, a mother of four, is determined to make this project work and is reportedly seeking creative advice from her husband, Ryan Reynolds.

According to an insider who spoke to In Touch Weekly, Lively is finally leveraging Reynolds’ expertise in marketing and promotion. The source mentioned, “Blake has finally wised up and tapped into Ryan’s savant-like expertise when it comes to marketing to the masses and getting the word out that a project is special.”

Even though Reynolds is not officially involved in the project, his influence is unmistakable. The source added, “Ryan’s fingerprints are all over Blake’s multi-prong campaign for ‘It Ends With Us.’”

The pressure is on for “It Ends With Us” to be successful. The movie adaptation of the popular novel brings with it a built-in audience, but if it fails to perform at the box office, it could be a significant setback for Lively. The insider noted, “It’s based on a successful enough book that if the movie isn’t profitable, Blake will have egg on her face.”

Ryan Reynolds’ production company, Maximum Effort, is renowned for its innovative marketing strategies and successful campaigns. The insider emphasized the importance of Reynolds’ involvement, stating, “It’s no coincidence that his production company is called Maximum Effort. That’s what he gives whenever he puts his mind behind one of these unusual but promising films or projects.”

Blake Lively and Ryan Reynolds are not just partners in life but also in their professional endeavors. Their collaboration on “It Ends With Us” showcases how they complement each other’s strengths. While Lively focuses on her performance and the artistic aspects of the film, Reynolds brings his marketing acumen to the table.

The campaign for “It Ends With Us” is described as multi-pronged, indicating a well-thought-out strategy to reach a wide audience. This approach is likely to include a mix of traditional and digital marketing techniques, social media promotions, and possibly some unconventional tactics that Reynolds is known for.

In today’s competitive entertainment industry, effective marketing can make or break a film. With so many movies vying for audience attention, having a strong promotional strategy is crucial. Blake Lively’s decision to rely on Ryan Reynolds’ marketing expertise highlights the importance of this aspect in modern cinema.

Fans of both Blake Lively and the original novel have high expectations for the movie. The collaboration between Lively and Reynolds adds an extra layer of excitement and anticipation. Fans are eager to see how their combined efforts will bring the beloved story to life on the big screen.

As “It Ends With Us” prepares for its theatrical release, all eyes are on Blake Lively and Ryan Reynolds. Their partnership, both personal and professional, demonstrates how they are leveraging each other’s strengths to ensure the film’s success. With Reynolds’ marketing expertise and Lively’s dedication to her craft, “It Ends With Us” is poised to make a significant impact.

Stay tuned for more updates on Blake Lively’s “It Ends With Us” and see how this dynamic duo’s efforts pay off when the movie hits theaters on August 9, 2024.